Posted on: December 1st, 2017 by Donna Moore

King Alfred Masterplan

Our vision for this substantial regeneration development is to create a powerful, positive presence on the seafront, celebrating the idea of health, fitness and wellbeing in one of the most stunning and sensorily rich, if currently under-utilised, parts of the City.


The focus of the development is the new Sports and Leisure Centre, a civic building placed on the best part of the site, it’s most visible point to the west, with the pool hall roof – which features some of the longest free spans structurally – giving dramatic sculptural expression. This location ensures maximum transparency and legibility for this major community facility, a very real interaction of views between inside and outside and the immersion of the building and its users in the rich surroundings. it also ensures a positive and mutually responsive relationship between the Leisure Centre and the Western Lawns by complementary functions and visual connections.

The enabling development is planned around three courtyards, creating quiet and sheltered oases between the busy road, the A259, to the north, from which all apartments are accessed, through to the sea to the south. Commercial activity at ground level on the southern edge creates a new active sea front promenade.

The Sports and Leisure Centre, and the wider Enabling Development, has been designed as a “set-piece” to create an interesting silhouette , reminiscent of a collection of sails in the wind. The nautical theme is expanded in its colour – the colours of the sea on the towers and the use of the materials, the elevations providing a considered composition of aluminium, timber and glass that gives a feeling close-up of a group of ocean liners.

The proposals are geared to supporting the wider sustainable development goals of the City and had been developed in consultation with BioRegional in the adoption of the One Planet Living (OPL) framework as a tool for the design, delivery and onwards into operation.

Project Client:

Bouygues Developments

Project Sector:


Project Status:

Design for a developer led scheme (2nd Place)

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